Gradient Edge

Our work

Wiggle and Chain Reaction Cycles: Modernising a global digital platform

Wiggle and Chain Reaction Cycles have modernised their entire digital commerce platform as part of a wide-reaching digital transformation programme. Replaced Oracle ATG.

Three people riding bikes and the Wiggle website on a laptop

Our work

The Plan

Gradient Edge have lead the programme delivery across enterprise/solution architecture, business analysis, dev/cloudOps, UX design, implementation & BAU product teams.

A close up of a bicycle tyre
A close up of the back of a red bicycle

Our work

Value Delivered

Best-of-breed headless platform architecture, including React UI, GraphQL aggregation layer across commercetools, Amplience, Algolia, Akeneo, Fluent Commerce. Cloud-native, event-based middleware integration patterns connecting their entire enterprise architecture.

All built on our Composable Commerce Platform Accelerator, hosted on AWS Public Cloud.

Screenshot of the Wiggle website on a larger device

Our work

Services Delivered / Supported

All built on our Composable Commerce Platform Accelerator, hosted on AWS Public Cloud.

  1. Gradient Edge Accelerator
  2. Enterprise / Solution Architecture
  3. Programme Management
  4. Business Analysis
  5. Dev/CloudOps
  6. Full Stack Development
  7. Multiple Vendor Selection
  8. Digital Transformation
  9. Customer Experience / UX Design
  10. Quality Assurance
  11. Business Change / Training

Technology and tools

We are highly opinionated about our technology choices. We have forged our Keystone accelerator platform from only the leading composable technology, built to exacting MACH architecture standards.

aws
oracle
commercetools
fluent commerce
amplience
algolia
akeneo
adyen
avalara
auth0
rebound

Some of our work…

Someone visiting the Interflora website on a laptop

Retail / Flowers

Interflora

Transforming 20 years of technology in 9 months

B2B2CB2BB2CRapid PilotComposableMulti-SiteInternationalcommercetoolsAzureWorldpay ConnectorKeystone Online
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Three people riding bikes and the Wiggle website on a laptop

Retail / Sports Leisure

Wiggle

Modernising a global digital platform

Multi-Provenance20 Country SitesComposableUX DesignFull Service DeliverycommercetoolsAWSKeystone Online
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The inside of the Planet Organic store

Grocery + Healthcare

Planet Organic

Award winning digital transformation

E-CommerceOrder FulfilmentColleague AppComplex PromotionsData LakeData WarehouseShopifyAWSOrder Data Centre
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A bouquet of flowers in a vase

Retail / D2C / Flowers

Flying Flowers

Direct to Consumer brand site launched in 8 weeks

Multi-BrandB2CKeystone Online
Games Workshop. Warhammer - The Horus Heresy. Age of Sigmar.

Retail / Games

Warhammer

Defining a composable commerce platform modernisation

Architecture DefinitionTechnology Product SelectionRapid POCKeystone Online
A Canon camera and two Canon camera lenses

Consumer Electronics

Canon

Architecting pan-European D2C commerce,  B2B & Subscriptions

D2CB2B20+ Country SitesArchitectureTechnical GovernanceSubscriptionsAward Winning
A screenshot of the Missguided website

Retail / Fashion

Missguided

Architecting a blueprint for progressive re-platforming

Architecture PhasingTechnical DesignTechnology Product SelectionKey Design Decisions